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When did you last review your digital marketing?

By Michael Baxter / 28 January 2020

Are you unsure about how your online marketing is going? Are you unaware of what people think about your business online and how it’s working for you? Do you wish you could do more but don't know who to ask? Utopia can help you with all these questions with our digital marketing review. Using our experience across all digital platforms, we will look at the following aspects of your own b... more »

Planned your Christmas social-media?

By Michael Baxter / 1 December 2019

At this time of year, the marketing stakes grow increasingly high as you attempt to get your message and brand out there. Not only are consumers busy shopping for Christmas gifts they're also planning holidays and beyond into 2020. With its growing user base of engaged fans, and improving eCommerce features, Instagram has become an essential part of the marketing mix. Yet many brands will miss... more »

Make sure you are equipped

By Michael Baxter / 7 July 2019

Vitae came to Utopia with a requirement to create a new brand for a specific area of their business.  The new brand would be more than just a logo and would be used across a wide range of media.

Do you procrastinate over updating your website?

By Michael Baxter / 9 October 2018

In this day and age being online is essential to running a successful business. Whether you are using your website as a general reference point for present or future customers or are using it to generate leads or even to be able to sell your products online. Change is something constant in the world of internet and that’s why having an obsolete web page is a big no-no. Even worse is having ... more »

Is your business ready for Christmas?

By Michael Baxter / 11 October 2016

It’s October. It’s starting to warm up and the holidays are approaching fast. The time to get your website ready for Christmas is not the 1st December – it’s now. Your mobile strategy, website, online marketing, SEO and so much more must be organised. The Christmas holidays might seem distant today, but for ecommerce merchants, there’s no time like the present to get prepared for the... more »

Accounting for website success

By Michael Baxter / 29 September 2016

KTS Accounting had recently completed a redesign of their website and needed advice on how to improve their online presence. Have a look here to see how we helped them.

How do people use your site?

By Michael Baxter / 29 August 2016

Ever wondered how people use your website?  Traditional website analytics show you what content people but heat maps show you how the accessed it.

Do you need a website copywriter?

By Michael Baxter / 14 July 2016

website copywriter is, in effect, a salesperson who writes. Their job is to create copy that sells for you 24 hours a day. Find out here how a website copywriter can help your website succeed.

Big Data - Are you using it?

By Michael Baxter / 7 April 2016

It doesn’t matter what type of business you have sooner or later you will find yourself needing to work with Big Data. This term refers to extremely large amounts of information that may be analysed by computers to reveal patterns and trends especially relating to human behaviour and interactions. Some simple local examples include: 2013 NZ census information Auckland property data... more »

Copywriting service

By Michael Baxter / 16 February 2015

One of the key factors for a successful website - one that generates income - is the words, or as we say in the business, the “copy.” A website copywriter is, in effect, a “salesperson who writes.” Their job is to create copy that sells for you 24 hours a day. Utopia's copywriter will research buying terms to use in your content. Buying terms are words or phrases that your prospects us... more »

Can your customers hear you?

By Michael Baxter / 2 February 2015

Writing a regular newsletter is a skilful task, one that involves providing information and persuasion. Good newsletter writing gives readers an insight into the services and products that you offer. However, providing truly useful content is the essence of newsletter writing. Newsletter writing can help advertise your products to a wider market and at the same time earn you loyal readership. ... more »

Link Building

By Michael Baxter / 25 September 2014

For search engines that crawl the web, links are the streets between pages. Using sophisticated link analysis, the engines can discover how pages are related to each other. Since the late 1990's search engines have used links as votes - representing the democracy of the web's opinion about what pages are important and popular. The engines themselves have refined the use of link data to a fine ... more »

New Year’s resolutions

By Michael Baxter / 9 December 2013

It’s that time of year again. Time to start making resolutions that you hope will still be around by Easter. These resolutions aren’t for you, of course, but for your website. If 2014 is going to be a banner year for online sales and lead generation, it’s time to get thinking! Put others first Is your website – and your home page in particular – talking about you, your company a... more »

10 ways to improve your website

By Michael Baxter / 8 October 2013

Why worry about getting twice as many people to visit your site, when it can be far easier to double the number of sales from the people already visiting? Here are 10 ways to improve the success of your website: 1. Make your customer’s life easy. You need to consider how customers navigate around your site. Can they quickly find that product or service you just told them about on the ph... more »

QR Codes

By Michael Baxter / 10 April 2013

QR code (abbreviated from Quick Response Code) is a type of matrix barcode (or two-dimensional bar code). Recently, the QR Code system has become popular due to its fast readability and greater storage capacity compared to standard barcodes. The code consists of black modules (square dots) arranged in a square grid on a white background. A QR code can be read by smart phones and the data is th... more »

Writing a successful blog

By Michael Baxter / 8 February 2013

Blogs, or Web logs, are online journals that are updated frequently, sometimes even daily. An update, (also called an entry or a post) is usually quite short, perhaps just a few sentences, and readers can often respond to an entry online. Blogs are a great way to keep your customers up-to-date with your business, and, they are good for search-engine exposure. Here are some guiding principles t... more »

Heat and Cool

By Michael Baxter / 9 March 2012

Heat and Cool came to Utopia as they needed a new website – one designed so they could manage the content themselves. They also wanted to increase enquiries through the site. In two weeks Utopia completed the project which started with designing the new site to match the business' branding. Once complete the site was implemented in Utopia's Content Management System (CMS) to provide Heat a... more »

Monitoring Social Media

By Michael Baxter / 28 October 2011

Social media is all the rage - some people are not using it, some are to great success, and others are trying to work it all out. Once you have a Facebook or Twitter account you then need to monitor and work the social media for your business. Monitoring social media can be as simple as these steps: Log on to your various accounts once a day to see if anything needs responding to Only Tw... more »

Jetting away

By Michael Baxter / 24 June 2011

Jet Ski Hire is an Auckland business hiring out Jet Skis and other marine equipment. Their existing website provides information about the company, their products and how to contact them. Using Utopia's Traditional SEO approach the site was reengineered internally to give it a better chance with search engines. This involved the following: Changing heading tags Adding meta data to the ... more »

Beating the competition

By Michael Baxter / 1 May 2011

When you have decided the content on your website you can consider how it appears to search engines. They traditionally look at the structure and other internal information on images and pages to rank your site above or below others. Utopia now offers two excellent options for getting the best out of your content rich site and making you appear ahead of the competition. Traditional SEO Th... more »

Writing a professional newsletter

By Michael Baxter / 16 February 2011

Writing a regular newsletter is a skilful task, one that involves persistence and persuasion. Not only is that important, but in newsletter writing content must be original and relevant. Since newsletter articles generally advertise your products or service, they must remain more informative along with being slightly persuasive. Good newsletter writing gives readers an insight into the services a... more »

Making contact

By Michael Baxter / 22 December 2010

Some people say “I don’t need a contact form on my website.” The general perception can be that a phone number and an email link on the Contact Us page will do the trick. So why is it important to have a contact form on your website? When a visitor comes to your website, they’ll make the decision to get in touch with you or not. They need to be sure that you’re credible, and that you... more »

Being professional

By Michael Baxter / 21 June 2010

So, you have the best website, it looks great, and now, you have a Content Management System (CMS) to manage the content. You can update the site from anywhere on the globe, check visitors numbers, and respond to customer enquiries. What’s next? Why aren't your products selling? Should you be getting more visitors a month? Perhaps your site just isn't professional enough? Here are some tips ... more »

Small changes for maximum results

By Michael Baxter / 26 April 2010

When was the last time something got updated on your website? Was it some information or, did you add in a new feature? It all comes down to making the right choices in what your visitors want. The three main areas we get the most requests to “upgrade” are: adding a content management system, integrating a special widget, and search engine optimisation. Content Updates Many businesses... more »