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When life works better, so does business

By Michael Baxter / 5 June 2019

Vitae is New Zealand’s fastest-growing, nationwide provider of workplace wellbeing and employee assistance services. Utopia and Vitae have a long-standing relationship with Utopia creating their old website and making updates as necessary. David their Corporate Services Manager contacted Utopia to upgrade their website to enhance security, site performance and modernise the design. 

Putting your interests first

By Michael Baxter / 13 March 2019

Started in 1997, Cliffe Consulting is a privately owned, specialist financial planning and wealth management firm. Company director Rachelle contacted Utopia with the need to redesign their website.

Is your website CMS up-to-date?

By Michael Baxter / 5 March 2019

Content Management Systems (CMS) are a critical component when creating and maintaining websites. These systems allow website owners to create and update content within a website without the need to understand technical programming like HTML, JavaScript and CSS. A CMS is just like any other piece of software, such as an anti-virus program, and it needs to be kept up-to-date to make sure it is ... more »

Need storage?

By Michael Baxter / 23 February 2019

Country Lane Storage is a privately-owned family business, which has been in the storage industry for 20 years. Owner Liz came to Utopia needing to upgrade their existing website.

Help … the API has changed

By Michael Baxter / 16 February 2019

Many of today’s website use third-party systems as part of their website. Examples include Customer Relationship Management (CRM), invoicing and stock management platforms. Websites talk to these systems using a technical method called an API.  These allow developers – like Utopia – to integrate a providers platform into a website.  Occasionally the third-party systems are upgraded and th... more »

Do you need an SSL Certificate?

By Michael Baxter / 2 October 2017

Have you received an email from Google recommending your website has an SSL Certificate? If so, what are they and do you need one? Secure Sockets Layer (SSL) certificates, sometimes called digital certificates, are used to establish an encrypted connection between a browser or user's computer and a website. The SSL connection protects sensitive data, such as credit card information, exchanged ... more »

Fungus can be fun

By Michael Baxter / 10 April 2017

Since 1993 Mushroom Gourmet have been supplying New Zealand with mushroom spawn and teaching its customers how to grow mushrooms and edible fungi. Business owner Tim came to Utopia with an existing website wanting to use the POLi payment gateway.

Love the outdoors

By Michael Baxter / 17 November 2016

Hillary Outdoors Education Centres is a charitable trust that provides outdoor education primarily to young people. They came to Utopia with a number of key objectives in upgrading their website. This included migration to an upgraded platform and rebranding the entire site.

Is your business ready for Christmas?

By Michael Baxter / 11 October 2016

It’s October. It’s starting to warm up and the holidays are approaching fast. The time to get your website ready for Christmas is not the 1st December – it’s now. Your mobile strategy, website, online marketing, SEO and so much more must be organised. The Christmas holidays might seem distant today, but for ecommerce merchants, there’s no time like the present to get prepared for the... more »

Do you need a website copywriter?

By Michael Baxter / 14 July 2016

website copywriter is, in effect, a salesperson who writes. Their job is to create copy that sells for you 24 hours a day. Find out here how a website copywriter can help your website succeed.

Does your business need an app?

By Michael Baxter / 4 February 2016

Today's businesses only stand to benefit by making themselves accessible via mobile devices. With a mobile web application or mobile app, businesses can boost sales and keep customers by adding ways for them to get or view information. The question is which type of mobile presence is best for your business? Mobile web applications A mobile web application is designed specifically for smar... more »

Making cash smart

By Michael Baxter / 8 October 2015

Smart Cash came to Utopia with the objective on wanting to make their existing website responsive across devices.  Utopia worked with Smart Cash staff to understand their Content Management System (CMS) and the structures of the existing site. We then proceeded to make the necessary updates to the website’s styles. In many situations there were changes needed to content and other aspects of ... more »

Electricity Guaranteed?

By Michael Baxter / 10 September 2015

Guaranteed Electrical came to Utopia wanting a simple website to get their business online. Their basic website is now live.

Why Utopia can make your client's websites responsive

By Michael Baxter / 27 August 2015

So why should you get Utopia to make your clients websites responsive?  Simply put - we have the expertise, resources and quality control to take this work on for you. We can work behind the scenes on your behalf and complete the entire process following these steps: 1/ Decide if a framework like Bootstrap can be retro fitted 2/ Define the layout structure and how information will flow acr... more »

The Internet of Things

By Michael Baxter / 18 August 2015

The term “Internet of Things” was coined by British entrepreneur Kevin Ashton in 1999. Typically, IoT is expected to offer advanced connectivity of devices and to usher in automation in nearly all fields. The Internet of Things (IoT) is the connection of physical objects or "things" embedded with electronics and software to enable objects to talk a unified language with other "things". The... more »

School & Club Websites

By Michael Baxter / 26 May 2015

The team at Utopia have been creating websites for businesses as well as schools, clubs and not-for-profit organisations. Many of these are run by boards or committees that are running on a tight budget. Utopia can work with these groups to create a simple information based website, or, more specialised bespoke solutions. Here are some examples of the types of web based solutions these groups cou... more »

Kohia Art

By Michael Baxter / 13 May 2015

Utopia and Kohia Terrace School have a long-standing relationship when it comes to creating and managing the various websites associated with the school.  Recently Utopia completed a relaunch of the school website along with a micro website dedicated to the schools upcoming art sale and fundraiser. The new website provides a showcase for the exhibiting artists as well as a way for parents a... more »

Copywriting service

By Michael Baxter / 16 February 2015

One of the key factors for a successful website - one that generates income - is the words, or as we say in the business, the “copy.” A website copywriter is, in effect, a “salesperson who writes.” Their job is to create copy that sells for you 24 hours a day. Utopia's copywriter will research buying terms to use in your content. Buying terms are words or phrases that your prospects us... more »

Keeping cool over summer

By Michael Baxter / 24 January 2015

Heat and Cool  provide sales, installation, service and maintenance for heat pumps and air conditioning units for both residential and commercial markets throughout Auckland. They have been working with Utopia since 2011 for the design and production of their web presence. Utopia recommended it was time to upgrade the site and provide more flexibility and opportunities for them to leverage thei... more »

Start planning for 2015

By Michael Baxter / 9 December 2014

The end of the year is a good time to think about a plan for your website for 2015. How can you make the most of your site within your budget? Here are some simple steps for you to plan for the new year: Changing Technology Like home maintenance, it's good to give your site a regular check-up, learn about the latest trends and where things are headed, and consider your website maintenance... more »

For the love of the outdoors

By Michael Baxter / 16 November 2014

Hillary Outdoors Education Centres (formerly The Sir Edmund Hillary Outdoor Pursuits Centre of New Zealand) is a charitable trust that provides outdoor education primarily to young people. Hillary Outdoors came to Utopia with a number of key objectives in upgrading their website. This included migration to an upgraded platform and rebranding the entire site. After initial discussions a plan ... more »

Legal and Medical Transcriptions

By Michael Baxter / 13 October 2014

Many of today's businesses build a website and brand based on their initial customer market. Over the years this can change and new opportunities open up. This happened for Purple Giraffe who came to Utopia to setup a new venture for Legal and Medical Transcriptions . The new website was to target the two specific markets and provide a fresh and modern take on Purple Giraffe's service offerin... more »

What does your font say about you?

By Michael Baxter / 4 June 2014

To most people, typefaces are pretty insignificant. Yet to their devotees, they are the most important feature of text, giving subliminal messages that can either entice or revolt readers. When Avatar, the biggest grossing movie of all time was released, one section of the audience was immediately outraged. Graphic designers hated it. Why? They didn't like the font that director James Cameron had... more »

Be responsive

By Michael Baxter / 12 March 2014

Web site design used to be so simple. All you had to do was make sure your website could be viewed properly on a Mac and a PC, and you were set. Now websites are viewed on all kinds of devices, from smart phones to big LED screens, and everything in between. If you want to make sure your current and potential customers can properly view, navigate, and use your website, you need to make sure it in... more »

New Year’s resolutions

By Michael Baxter / 9 December 2013

It’s that time of year again. Time to start making resolutions that you hope will still be around by Easter. These resolutions aren’t for you, of course, but for your website. If 2014 is going to be a banner year for online sales and lead generation, it’s time to get thinking! Put others first Is your website – and your home page in particular – talking about you, your company a... more »

10 ways to improve your website

By Michael Baxter / 8 October 2013

Why worry about getting twice as many people to visit your site, when it can be far easier to double the number of sales from the people already visiting? Here are 10 ways to improve the success of your website: 1. Make your customer’s life easy. You need to consider how customers navigate around your site. Can they quickly find that product or service you just told them about on the ph... more »

Fixing up your website

By Michael Baxter / 11 September 2013

Utopia has worked in fixing up websites for business owners for over 15 years. Our programmers have skills in PHP, CMS systems, and MySQL. Our aim is to provide clients with online solutions that are scalable, browser compatible and constructed to W3C standards. Quality and usability are at the core of our service philosophy. We can easily assist when your website is broken or causing errors. ... more »

Mobile Sites & Responsive design

By Michael Baxter / 26 August 2013

Have you been approached about having a responsive or mobile website? The market for smart phones, tablet devices, and personal computers has created an environment where websites need to function on vastly different screen sizes and devices. Now high pixel density displays - like the iPad's retina display - are complicating website design even further. Your website needs to present users with... more »

Network Car Rentals

By Michael Baxter / 13 August 2013

Network Car Rentals (NCR) rent hire cars in Queenstown and asked Utopia to convert their existing website over to a Content Management System platform. The project was completed quickly and provided NCR with an easily editable site. NCR then came back to Utopia enquiring about a mobile friendly website. The overall objective was that the mobile site promoted the business, the vehicles and mo... more »

Mobile website design

By Michael Baxter / 22 July 2013

Getting a specifically tailored mobile version of a website up and going is a simple exercise. Utopia's solution uses a Content Management System (CMS) for managing all the mobile site content. This can easily be the same CMS as the website uses so content editors do not need to learn a new system. The mobile site could include showcasing of specific products, provide driving instructions or "... more »

Are your websites secure?

By Michael Baxter / 11 June 2013

These days website applications are an essential part of businesses. There are no limitations to what website applications can do. They can create amazing sites dealing in sales, finance, e-commerce and other sensitive information. However there are a great number of web application threats that endanger those applications and your reputation. Imagine if a hacker broke into your client’s... more »

O'Rourke Bros

By Michael Baxter / 28 January 2013

O’Rourke Bros at Pleasant Point in South Canterbury is a 2nd generation taxidermy business that has been producing top quality trophy taxidermy for over 55 years. This family business was shifting focus back to its roots and came to Utopia for a solution in upgrading its existing, tired website. Utopia produced two designs that projected a compelling image for the business - including the cr... more »

Is your website looking tired?

By Michael Baxter / 29 June 2012

Website design and technology is constantly changing but sadly, many websites are not keeping pace. Even if the information on your website does not need to change much over the years, there are still many good reasons to update it. Here are some issues to consider: Does your business have a new look? Is your site lacking significant impact compared to your competition? Is your site b... more »

Smart websites keep your members informed

By Michael Baxter / 30 October 2009

Utopia was approached by the Celebrants Association of New Zealand to upgrade its existing website – improving communication between the association's members. Utopia made the following recommendations: Include a graphical search by region Improve the template design of site pages Improve the 'find a celebrant' experience – including the removal of existing pop-up functions Cre... more »

Time for an upgrade?

By Michael Baxter / 8 October 2009

Website design and technology is constantly changing but sadly, many websites are not keeping pace. Even if the information on your website does not need to change much over the years, there are still many good reasons to update it. Here are some issues to consider: Does your business have a new look? Is your site lacking significant impact when compared to your competition? Is your s... more »