One of the key factors to achieve online success - one that generates income - is the words, or as we say in the business, the copy. A website copywriter is, in effect, a salesperson who writes. Their job is to create copy that sells for you 24 hours a day.
A web copywriter will research buying terms to use in your content. Buying terms are words or phrases that your prospects use when searching online for your product or service. For example, baker is a better buying term than baking. These terms are then used sparingly throughout your copy as well as the places search engines like Google will be looking - called the page meta data.
Once a prospect lands on your website it’s important to keep them interested. Therefore, a website copywriter will learn who your target market is, what their needs are, what their fears are and write copy that is engaging and relevant to them.
In most cases, the purpose of attracting and engaging your prospects is to get them to make a commitment. This could mean making a purchase, filling out a contact form or telephoning you. To help in this the website copywriter will clearly explain the benefits of your product or service and why people should do business with you.
Many people just can’t find the time to write copy for their website. Utopia can help by providing a copywriter. They will work with you in creating the right message for your site, and the creation of search engine optimised content that will help get your message across to your customers.
To have your content reviewed and a free quote for work required please contact us. Don't forget to look at the options for marketing your website with things like newsletters and social media profiles. You may also want to sell products online in which case you should look at our ecommerce solution.