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Big Data - Are you using it?

By Michael Baxter on 7 April 2016 with tags Marketing

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Screenshot of Big Data - Are you using it?

It doesn’t matter what type of business you have sooner or later you will find yourself needing to work with Big Data. This term refers to extremely large amounts of information that may be analysed by computers to reveal patterns and trends especially relating to human behaviour and interactions. Some simple local examples include:

Even the smallest businesses generate data these days.  If the business has a website, a social media presence, accepts credit cards etc., even a one-person shop has data it can collect on its customers, its user experience, web traffic, and more. This means companies of all sizes need a strategy for big data and a plan of how to collect, use, and protect it.

Like it or not, the companies you do business with know a lot about you — and the quantity and diversity of what they know about you is increasing every year. Every company (from car manufactures who will monitor our driving to tennis racket manufacturers that know how often and how well we play) will get much better insights into what customers want, what they will use, what channels they use to buy, and so on.

From using sensors to track machine performance, to optimising delivery routes, to better tracking employee performance and even recruiting top talent, big data has the potential to improve internal efficiency and operations for almost any type of business and in many different departments.

Data is breaking away from the IT nerds and becoming an integral part of every business. Are you using the data you collect to improve your products and customer experience?

Here at Utopia we have experience in working with all sorts of business information. Contact us today for an assessment of how your business can improve through using Big Data wisely.