Recent News From Utopia

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Week 1 done.… Now plan week 2

By Michael Baxter / 1 April 2020

Congratulations! As a business owner you’ve made it through week 1 of lockdown - what a week of emotions! Welcome to our new normal – for a few short weeks hopefully. How are you using this time? For us here at Utopia it’s a time to look at our business, consider our strengths, and above all else do some planning. Without getting too overloaded, here are some things you mi... more »


Heading into lockdown

By Michael Baxter / 26 March 2020

We want to let you know that Utopia is still fully open for business. While the country heads into level 4 lockdown we have the luxury of being able to operate as normal. All meetings and consultation will be done online. There are some amazing tools out there for this including Skype and Zoom. Give us a call on 0800 52 87 87 or email info@utopia.co.nz. Utopia is here to help as much as we can... more »


Success story :: Some new marine electronics

By Michael Baxter / 19 March 2020

Waypoint Electronics Ltd is an established Marine Electronics Business based in the Bay of Islands, servicing all of Northland, New Zealand. Business owner Wayne came to Utopia to upgrade their old website and make it mobile-friendly. He also wanted to expand and sell a wider variety of products.


What Is GDPR and Why Should You Care?

By Michael Baxter / 6 March 2020

The European General Data Protection Regulation — better known by its acronym, GDPR — sets a new standard for data collection, storage, and usage among all companies that operate in Europe. It will change how companies handle consumer privacy, and will give people new rights to access and control their own data on the internet. Although this seems to focus on Europe it is worth unders... more »


Success story :: Down to the playground

By Michael Baxter / 25 February 2020

Kohia Terrace School is a full primary, offering quality learning opportunities for Year 1 to Year 8 students. Utopia and Kohia Terrace School have a long-standing relationship with Utopia creating their old website and making updates as necessary.  School Principal Alison wanted a complete upgrade of their old website. 


Success story :: Time to move the earth

By Michael Baxter / 4 February 2020

KBL Earthmovers has been providing top-quality earthmoving services to our customers in the wider Auckland region for over 30 years. Business owner Kevin came to Utopia to get a new website to promote his earthmoving business. It needed to show their experience and huge range of services.


When did you last review your digital marketing?

By Michael Baxter / 28 January 2020

Are you unsure about how your online marketing is going? Are you unaware of what people think about your business online and how it’s working for you? Do you wish you could do more but don't know who to ask? Utopia can help you with all these questions with our digital marketing review. Using our experience across all digital platforms, we will look at the following aspects of your own b... more »


Planned your Christmas social-media?

By Michael Baxter / 1 December 2019

At this time of year, the marketing stakes grow increasingly high as you attempt to get your message and brand out there. Not only are consumers busy shopping for Christmas gifts they're also planning holidays and beyond into 2020. With its growing user base of engaged fans, and improving eCommerce features, Instagram has become an essential part of the marketing mix. Yet many brands will miss... more »


Success story :: Kiwi builders are the best

By Michael Baxter / 19 November 2019

Kiwi Made Builders specialise helping add value to homes with first class renovations. Owner Mike came to Utopia for a new website. He was booked-in to exhibit at a local trade show and the website would be used to capture visitor details and aid in follow-up after the show.


Success story :: How does your garden look?

By Michael Baxter / 4 November 2019

Garden Maintenance Professional Services Ltd provides top-quality garden maintenance and services to clients in West Auckland and the North Shore. Owner Mark came to Utopia needing a new website to match the new branding on his truck. 


Success story :: Need more roading paint?

By Michael Baxter / 18 October 2019

Damar is a New Zealand owned and operated, compliance managed manufacturer of ‘niche market’ coatings, chemicals and aerosol products. Paul came to Utopia for an upgrade to their old customer ordering platform. The system needed to be modern and support some unique features.


Easy online payments

By Michael Baxter / 9 September 2019

Accepting online payments from customers is now even easier. It used to be that only PayPal was available but now the options are endless.  Before looking at the options you need to decide what type of payments you want to accept: Credit card via your bank You will need to discuss what credit card payment options exist with your bank first. From there they may provide a bespoke solut... more »


Keep the pests away

By Michael Baxter / 30 August 2019

Central Pest Services is a family run business that has been trusted to get rid of domestic and commercial pest problems by Taupo locals for many years. Wendy contacted Utopia to upgrade their existing website.


Streamlined payments via POLi

By Michael Baxter / 14 August 2019

Merco Limited is responsible for all sales, marketing and support of the POLi payment system in New Zealand. Company director Jeff contacted Utopia for an upgrade to their MMS website – this is a platform to allow customers to create simple forms for receiving payments. The MMS product is aimed at small businesses and organisations for getting things like subscriptions paid.


Make sure you are equipped

By Michael Baxter / 7 July 2019

Vitae came to Utopia with a requirement to create a new brand for a specific area of their business.  The new brand would be more than just a logo and would be used across a wide range of media.


Still using Excel? You need a database

By Michael Baxter / 24 June 2019

Spreadsheets are great tools for number crunching. But if you have lots of data, for example on customers, staff or your inventory, you may benefit from a more efficient data management tool. Here's why you should consider replacing spreadsheets with databases to help your business grow. 1. Centralised systems If your business is growing and you have staff to help you run it, keeping trac... more »


When life works better, so does business

By Michael Baxter / 5 June 2019

Vitae is New Zealand’s fastest-growing, nationwide provider of workplace wellbeing and employee assistance services. Utopia and Vitae have a long-standing relationship with Utopia creating their old website and making updates as necessary. David their Corporate Services Manager contacted Utopia to upgrade their website to enhance security, site performance and modernise the design. 


Perfect CRM and member portal

By Michael Baxter / 22 May 2019

North West Country Ltd was established to give the area a unified voice to promote the region, and provide visitors with a central hub for information. Manager Phelan came to Utopia needing to upgrade how they manage their membership database. 


Passive fire protection at its best

By Michael Baxter / 7 May 2019

Firestop Centre brings together Passive Fire Protection products from a range of manufacturers and shows in one easy process all the compliant systems that will work for your particular situation. Their existing website allows customers to browse a range of products and download technical data sheets. They needed an order form so customers can purchase products online.


Putting your interests first

By Michael Baxter / 13 March 2019

Started in 1997, Cliffe Consulting is a privately owned, specialist financial planning and wealth management firm. Company director Rachelle contacted Utopia with the need to redesign their website.