At this time of year the marketing stakes grow increasingly higher as you attempt to get your message and brand out there. Not only are consumers busy shopping for Christmas gifts, they're also planning holidays and beyond into 2024. What is your online business doing for the next year? There is no time to waste. If you want to make the most of the new year, you need to establish a clear plan of action now. You need to put a plan in place, monitor the success, and adjust to the changing mark... more »
The Kumeu Courier is a local free community magazine for Kumeu and surrounding areas. Stacey, who manages the print edition, contacted Utopia for a new website to showcase the magazine. The site needed to include a blog and PDF’s of all previous printed magazines. Each month the latest issue would be promoted on the website.
The Raygun team have worked in film lighting on an extensive range of productions, both internationally and throughout New Zealand, since 1996. Giles, the "Master & Commander" of the business, asked Utopia to design and implement a new website. The key call to action was for producers and directors to contact Giles or book a zoom call.
CookTech has over 30 years of experience with commercial microwave and food service technology in New Zealand. Owner Alan came to Utopia looking for a website to allow ordering of parts and hospitality kitchen equipment. Customers would be able to browse easily for parts that match the equipment they already have installed.
Q Advisor Group Limited provides third party distribution services to Financial Advisers. Director Geoff came to Utopia for a new website to promote the Q Advisor Group. The website needed to showcase Q’s services and promote the advisors available. There were also requirements to publish legal operating information due to new laws around advisors.
In the dynamic world of ecommerce, staying ahead of the competition is no small feat. Enter Klaviyo, the game-changing marketing platform that has been transforming the way businesses connect with their customers. Klaviyo's suite of tools and features has proven to be a true boon for ecommerce websites, offering an unmatched level of personalisation, automation, and data-driven insights. Here at Utopia, we've had the privilege of integrating Klaviyo into numerous client websites, and the r... more »
The following article is a contribution from Gavin Hewitson at In-box . Please contact him for all your emailing marketing requirements - 027 511 4411 In this article, we are going to break down email marketing into two categories: B2B and D2C. In the world of business to business (B2B) service providers, email marketing is a great tool to help foster relationships, build trust, and ultimately drive conversions on a large scale. Before you actually get started though, I recommend consider... more »
A Customer Data Platform (CDP) is software that combines data from multiple sources to create a centralised customer database. This data can then be used to personalise marketing campaigns. A company can collect data from various touchpoints, such as websites, social media, and email, and consolidate it into a unified customer profile. With a CDP, the company can segment the data and create targeted advertising audiences or analyse customer behaviour. Unlike Data Management Platforms (DMPs) ... more »
Markplan are specialist Structural and Civil Engineers. Director Glen asked Utopia to review their existing website. We found it was difficult to maintain and use out of date branding. The decision was made to build a new site and take the opportunity to improve the content.
iKnowIT provide end-to-end live stream and video solutions across NZ – from multi-camera, studio or venue broadcasts, to conferences, seminars and entertainment events. Director Stewart came to Utopia looking for a solution to run their live video streaming service. Their current solution was very manual and created a lot of work to manage events.
The following article is a contribution from David Jepsen at Matrix. Please contact him for all your Health and Safety requirements - 027 3748166 and https://matrix.kiwi/ . The role of human behaviour in health and safety is that our actions, decisions, and attitudes can play a big part in creating a safe or unsafe work environment. Employers can play a role in shaping the behaviour of their employees by promoting a culture of safety and encouraging positive behaviours through communic... more »
You may have received an email from Google in relation to your Analytics account being upgraded to Google Analytics 4 (GA4). If this occurs, it is due to your current website visitor tracking version being Universal Analytics (UA). Google will automatically create the new tracking property GA4 for you. However, it is useful to link this to your existing one so you can continue gathering visitor statistics. We recommend you take this opportunity to log on to Google Analytics https://analytic... more »
StaffChecks supply pre-employment screening and background checks to employers. They run a large business utilising a range of coding solution from Utopia. Due to changes with their web hosting provider, and new versions of technology, the opportunity was taken to upgrade the code (programming language) used for their customer portal.
When it comes to building a website there are many options available. Here at Utopia, we specialise in designing bespoke and spectacular websites that cater to the specific needs of your business. While platforms like Wix and Squarespace may seem attractive due to their ease of use and affordability, choosing Utopia to build your website has several advantages. First and foremost, Utopia offers complete flexibility in designing your website. Unlike Wix and Squarespace, which are proprietary ... more »