New Year’s resolutions

By Michael Baxter on 9 December 2013 with tags SEO and marketing, Upgrade

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It’s that time of year again. Time to start making resolutions that you hope will still be around by Easter. These resolutions aren’t for you, of course, but for your website. If 2014 is going to be a banner year for online sales and lead generation, it’s time to get thinking!

Put others first

Is your website – and your home page in particular – talking about you, your company and all the fantastic products and services you offer? If so perhaps you need to put the customer first and talk about their needs, their problems, and what they can expect from working with you. Make your site about them and they’ll find you endlessly fascinating.

Try New Things

It’s easy to get stuck in a rut, staying in your comfort zone and leaving well enough alone. However, your competition doesn’t think like that. And if they do, it will be easy to surpass them by continually trying new things on your website or testing new web marketing ideas.

Start a blog or try contributing an article to an email newsletter that targets your audience. Add user surveys or a discussion forum to your site.

There are plenty of low-cost, easy-to-implement online tools that you can use to enhance the communication you have with your customers. If they fail you’ve learned an inexpensive but important lesson. If they succeed you’ve further bonded with prospects and clients.

Lose Weight

It’s time to shed those unsightly pounds… pounds of bulky code that are slowing down your website and causing time-poor visitors to go elsewhere.

If your website is more than a couple of years old, the code is probably due for an overhaul. New standards, new mobile devices and new technology could be stopping customers from working with you.

Follow Through

It’s easy to say you’re going to update your website once or twice a month. You know there are search engine and customer-retention benefits to keeping your site fresh. But after a few months you’ll get busy and the website will be on the back burner.

Set up time in your scheduler or calendar now to generate new content for your site. Or, if you have the time now, write some copy that you’ll add to your site in the coming months.

Get a Personal Trainer

If you’re not sure where to start, or you need help from a pro, consider hiring Utopia. With 15 years experience, proven success stories and exceptional customer service, Utopia can help you make your website healthy, happy and profitable in 2014.

Ready to start? Get in contact with us today.