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Ready for the web trends of 2018?

By Michael Baxter / 7 December 2017

Even though we haven’t quite hit the end of 2017, you could say it’s been an eventful year in the digital work. There have been many progressions in technology and how a website can connect and engage with its customers. So what will be coming next year and more importantly, is your business ready to make use of them? Or will your competition beat you to it? Here are some trends worth looking... more »

The Internet of Things

By Michael Baxter / 18 August 2015

The term “Internet of Things” was coined by British entrepreneur Kevin Ashton in 1999. Typically, IoT is expected to offer advanced connectivity of devices and to usher in automation in nearly all fields. The Internet of Things (IoT) is the connection of physical objects or "things" embedded with electronics and software to enable objects to talk a unified language with other "things". The... more »

What solution is right for you?

By Michael Baxter / 19 February 2014

Whenever a business is looking for a web enabled solution to a business process there are two main routes they can go down - buy an off-the-shelf package, or have it custom-written. Here we look at the pros and cons of each. Off-the-shelf solution Off-the-shelf solutions are ready-made, available to lots of people, and you usually pay a license fee to use them. For websites this can in... more »

The view of the market

By Michael Baxter / 12 November 2013

Marketview specialises in the management and analysis of depersonalised transactional data. Their existing website needed an upgrade along with interfacing to real-time data. The identity development company  Engine designed the new website and got Utopia to implement their vision. "Working with Michael and the team at Utopia made what superficially looks to be a simple site, but in fact h... more »

Mobile Sites & Responsive design

By Michael Baxter / 26 August 2013

Have you been approached about having a responsive or mobile website? The market for smart phones, tablet devices, and personal computers has created an environment where websites need to function on vastly different screen sizes and devices. Now high pixel density displays - like the iPad's retina display - are complicating website design even further. Your website needs to present users with... more »

Network Car Rentals

By Michael Baxter / 13 August 2013

Network Car Rentals (NCR) rent hire cars in Queenstown and asked Utopia to convert their existing website over to a Content Management System platform. The project was completed quickly and provided NCR with an easily editable site. NCR then came back to Utopia enquiring about a mobile friendly website. The overall objective was that the mobile site promoted the business, the vehicles and mo... more »

Mobile website design

By Michael Baxter / 22 July 2013

Getting a specifically tailored mobile version of a website up and going is a simple exercise. Utopia's solution uses a Content Management System (CMS) for managing all the mobile site content. This can easily be the same CMS as the website uses so content editors do not need to learn a new system. The mobile site could include showcasing of specific products, provide driving instructions or "... more »

QR Codes

By Michael Baxter / 10 April 2013

QR code (abbreviated from Quick Response Code) is a type of matrix barcode (or two-dimensional bar code). Recently, the QR Code system has become popular due to its fast readability and greater storage capacity compared to standard barcodes. The code consists of black modules (square dots) arranged in a square grid on a white background. A QR code can be read by smart phones and the data is th... more »

Windows 8

By Michael Baxter / 2 April 2013

Windows 8 proves web apps are the future of computing. Microsoft wants developers to code in the language of the Web - just like Google. Can anything resist their combined might? Windows 8 is built to operate and respond to code and objects developed in HTML5, CSS, and Javascript. So when building a website it is worth taking a minute to add enhancements for this new platform. The Windows 8 ho... more »

The next big thing

By Michael Baxter / 25 April 2012

Over the years trends come and go. With the internet this is even more prominent. The question is - how many of these trends do you really need to pay attention to so you get the most from your website? The key to succeeding with business online is spotting the trends that matter to your business and your customers. This can assist in where you should either spend time or advertising dollars t... more »

Keep your website secure

By Michael Baxter / 17 April 2012

In recent months there has been a marked increase globally in websites being hacked. These hackers are usually from internet gangs. There overall mission is to gain money or make a point about someone or something. Once a website has been hacked the gangs then use them to: Set up phishing sites Create a base to launch a Denial of Service attack Send out spam As Utopia provid... more »

Image and video on your website

By Michael Baxter / 18 August 2011

Today's websites carry a mixture of content. This includes text, images, video and sound. Of this media, images and video require the most attention. Done correctly you can make your site fast to load and provide a rich experience for visitors. In this article we will cover off the techniques you can use to achieve this Images Pictures taken on today's digital cameras can be very large. B... more »


By Michael Baxter / 10 July 2011

HTML5 is the next generation of the HTML web standard. It offers new elements, direct support for video and audio, built-in form validation and a new feature called 'canvas'. Although the full specification of HTML5 is yet to be ratified, new features of HTML5 are already being supported, to varying degrees, by current web browsers including Safari, Google Chrome, Opera and Firefox. So, whilst ... more »

TXT notifications from your website

By Michael Baxter / 2 July 2011

Does your website have a contact form on it that when completed by visitors is emailed to you? Do you have an e-commerce site processing orders for customers? If you do, then all these communications will be coming to you via email. In some situations you might like to know anytime that someone has completed a purchase or wants to contact you. With TXT notifications you can receive a text message... more »

Why content is King

By Michael Baxter / 22 May 2011

On the Internet content is king and always will be. Generally the more useful and interesting content a website has the more successful it will be. This is because more people will want to visit it again, this is especially true if a website is constantly adding more and more content on a regular basis be it articles, news, new products or opinion. People are searching all the time for informa... more »

Moving to CMS based sites

By Michael Baxter / 5 May 2011

A Content Management System (CMS) is software that makes it easy to manage online information. They use a database to store every piece of content and a template to produce a functioning website. Using a CMS means that content can be quickly added to a site, even by non-technical people, and appear in a consistent and styled way when viewed through a web browser. With a CMS most site content i... more »

Is the Internet almost full?

By Michael Baxter / 19 April 2011

If you've been following the news or if you're one of those unfortunate people who have to work with computers for a living, you'll probably have heard by now that the Internet is running out of space. But not, as you might expect, due to the amount of information out there. No, it's actually running out of IP addresses, which are the numerical labels computers use to find information. What th... more »

What's it like in IE?

By Michael Baxter / 1 April 2010

BrowserLab is a new Adobe web application. The application is free to use and allows you to test any websites layout, in different browsers of different operative systems. There are other web services out there that help webmasters by taking snapshots of web pages, but BrowserLab's flash interface lets the user interact and compare results in a simpler and better way. When you first type ... more »

Effective e-commerce

By Michael Baxter / 22 December 2009

As Christmas approaches many organisations operating traditional websites want to capitalise on the surge in Christmas sales – online. Shopping carts and online retail are not new but many businesses find it extremely challenging when it comes to implementing a robust and efficient working solution. Utopia can help by providing e-commerce expertise as and when needed, or a complete integrated w... more »

Is Web 2.0 for another generation?

By Michael Baxter / 26 August 2009

Web 2.0 is a new technology you may have heard mentioned in the media. The term refers to a range of new and exciting ways visitors can interact with a web site and its content. There is a lot of hype around the concept, so to explain further (in simple language), Utopia have listed some real-world examples of Web 2.0 interactivity that could work for your web site: Creating your own Google... more »