Search engine optimisation

You may have heard the term search engine optimisation (SEO) in reference to improving exposure and increasing traffic to your website. An important aspect of SEO is making your website easy for both users and search engines to understand. Although search engines have become increasingly sophisticated, in many ways they still can't see and understand a web page the same way a human does. SEO helps the search engines figure out what each page is about, and how it may be useful for users.

SEO includes making your website work with search engines in mind and providing valid and appropriate content so your visitors feel willing to engage in doing business with you. SEO can be split into the following simple steps:

Optimise - getting the website search engine friendly
Measure - knowing how your site is performing
Adapt - responding to changes

Utopia's search engine optimisation service is to have your website updated to be friendly to customers and search engines. The work required includes making the following changes:

  • Allow page metadata
  • Allow Open Graph system for social media sharing
  • Image tagging

In preparation for then updating your website we recommend you have a search engine optimisation strategy completed and then have our website copywriter come up with search engine friendly content for your website. This is done so the pages in your site have content and metadata that the search engines will find and rank highly.

Once the search engine optimisation has been performed and your content updated you should then read our free download on how to achieve online success to really get the best from your website.

The search engine optimisation process costs from $250 and then if required there are website copywriter charges for the content updates.

To book Utopia to do your search engine optimisation please enter your details into the form and we will contact you to start the process.