Newsletters

Writing a regular newsletter is a skilful task, one that involves providing information and persuasion. Good newsletter writing gives readers an insight into the services and products that you can offer. However, providing truly useful content is the essence of newsletter writing.

Newsletter writing can help advertise your products to a wider market and at the same time earn you loyal readership. Writing a newsletter that is innovative and informative is essential for good marketing. You are spreading information that is relevant to thousands and thus satisfying their needs. That should be the basic aim of your newsletter - to offer significant information. It's about sharing what you know.

Setting up a newsletter to operate from your website provides extra marketing exposure. Utopia can design a newsletter to match your website and provide a signup form directly on your website. We recommend MailChimp as the newsletter manager as it is free for up to 2000 subscribers and 12,000 emails a month. MailChimp also have additional pricing available for larger volumes.

The creation of a newsletter template and operational MailChimp account costs $700. Utopia also recommends preparing anĀ internet marketing strategy to help you achieve online success.