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Giving direction to businesses

By Michael Baxter / 14 June 2017

Thexton Cowan Consulting help business owners build the bridge between their business goals and business realities. Owner Bruce Cowan came to Utopia as their business was expanding and they needed a new website and social media profiles to improve their exposure.


How to choose a CMS

By Michael Baxter / 17 August 2016

If you are looking at creating a new website or want to upgrade your existing one we have some useful information on how to choose a CMS.


Success in the Lab

By Michael Baxter / 16 June 2014

Fort Richard - a private laboratory - came to Utopia after working with branding company No.8 Group Ltd on the design of their new website and associated marketing material.  The new website needed implementing in a CMS system with and a new back-office system developed for managing the creation and release of documents to customers. Utopia split the project into two parts with the first be... more »


Going with the flow

By Michael Baxter / 31 March 2014

The W2O Investigation Trust was referred to Utopia by a long standing business partner. The Trust required an urgent website for their organisation as it went about communicating with stakeholders about its proposed irrigation scheme in the North Waikato. The client briefed us on their requirements and more importantly the issue of urgency.  We did not want this to impact on the quality of the d... more »


The view of the market

By Michael Baxter / 12 November 2013

Marketview specialises in the management and analysis of depersonalised transactional data. Their existing website needed an upgrade along with interfacing to real-time data. The identity development company  Engine designed the new website and got Utopia to implement their vision. "Working with Michael and the team at Utopia made what superficially looks to be a simple site, but in fact h... more »


All Property Reports

By Michael Baxter / 14 October 2013

All Property Reports is a centralised building and pest report re-selling website. The company behind the site asked Utopia to build the customer facing web components. The overall objective was that inspectors could provide reports that customers could purchase securely. "We have worked with Utopia on numerous projects in the past so turned to them for help with our latest venture", says Mi... more »


Network Car Rentals

By Michael Baxter / 13 August 2013

Network Car Rentals (NCR) rent hire cars in Queenstown and asked Utopia to convert their existing website over to a Content Management System platform. The project was completed quickly and provided NCR with an easily editable site. NCR then came back to Utopia enquiring about a mobile friendly website. The overall objective was that the mobile site promoted the business, the vehicles and mo... more »


Do you need Unique Services?

By Michael Baxter / 19 May 2013

Unique Services provide a diverse range of industrial cleaning and painting services. We met them at a recent Auckland Chamber of Commerce networking event and discussed their web site performance and the problems they had updating the website with new content. We discussed with Noel and Robyn ways of putting their existing website into a Content Management System and getting it prepared for s... more »


Hold Everything

By Michael Baxter / 18 March 2013

Railblaza provide a diverse range of easy to use mounting systems and accessories for the marine, RV and farming sectors locally and internationally. They are committed to continually refining their product line. For this reason they came to Utopia with a new design they wanted applied to their existing website. Utopia discussed the options with Railblaza and walked them and their designer t... more »


NZ Aviation News

By Michael Baxter / 21 February 2013

New Zealand Aviation News is a magazine which commenced publication in 1978. It remains New Zealand’s only aviation newspaper. As with all media they had a website to support the publication. However, it did not support online digital subscriptions or a Content Management System. AMG Design came to Utopia with the vision to move the existing website design into a CMS and provide e-commerce f... more »


Selecting a CMS

By Michael Baxter / 15 January 2013

While going through the design phase for a website many wonder which content management system (CMS) is the best choice to use. Here’s a look at the most widely-used ones. All are open-source software, each developed and maintained by a community of thousands. Not only are they free to download and use, but the open-source format means that the platform is continuously being improved to support... more »


Mercy Radiology website launched

By Michael Baxter / 6 November 2012

Mercy Radiology has been providing radiology services to the greater Auckland region for more than 25 years. Their existing website was looking a bit tired and they needed a stronger image to portray to the community. Laroche Design created the new website and needed someone to implement it into a working CMS system.  Utopia was approached to provide these services as well as guidance on aspe... more »


Arthritis New South Wales

By Michael Baxter / 24 June 2011

Arthritis New South Wales supports people of all ages living with arthritis and other musculoskeletal conditions. Their website provides information to sufferers to help living with the condition. Utopia was requested by Virtual Advertising in Australia to look at putting a PDF workbook online for its members. The workbook is split into a series of modules with appropriate activities. Each acti... more »


Jetting away

By Michael Baxter / 24 June 2011

Jet Ski Hire is an Auckland business hiring out Jet Skis and other marine equipment. Their existing website provides information about the company, their products and how to contact them. Using Utopia's Traditional SEO approach the site was reengineered internally to give it a better chance with search engines. This involved the following: Changing heading tags Adding meta data to the ... more »


Waikowhai Intermediate

By Michael Baxter / 8 April 2011

Through Utopia's network of partners we were approached by the Principal at Waikowhai Intermediate School to provide them with a new website. The site had to provide an easy to use Content Management System (CMS) so staff can keep the content updated, and, deliver a fresh new look as an upgrade to the existing older looking site. Utopia met with staff at the school to discuss the design and fu... more »


Oh no - not socks

By Michael Baxter / 8 December 2010

Utopia works with many design and media companies to implement front-end and back-end site functionality. Coming to Utopia to solve your large development headaches makes good sense – we have been in the industry for 14 years, have an excellent track record, and provide on-going support for our work. One Fat Sheep is just such a company – they are a fast growing media company with succes... more »


Measuring opinion

By Michael Baxter / 18 June 2010

Utopia works with many design companies to implement front-end and back-end site functionality. This enables designers to concentrate on the overall look and design and not have to worry about the technical aspects of implementing a site. In one recent case Utopia was tasked with implementing a HTML site design into a CMS and providing the following site features: Online directory of web si... more »