Copywriting service

By Michael Baxter on 16 February 2015 with tags Upgrade, SEO and marketing

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One of the key factors for a successful website - one that generates income - is the words, or as we say in the business, the “copy.” A website copywriter is, in effect, a “salesperson who writes.” Their job is to create copy that sells for you 24 hours a day.

Utopia's copywriter will research buying terms to use in your content. Buying terms are words or phrases that your prospects use when searching online for your product or service. For example, baker is a better buying term than baking.

These terms are then used sparingly throughout your copy as well as in title tags and meta descriptions. Title tags and meta descriptions are what your prospects see in internet searches before they actually visit your site and are very important for attracting visitors.

Our copywriting service is priced around the number of pages of content you need. Contact us now to have your content needs assessed. Don't forget, "content is king", so make sure your website is continually being updated and maintained.