For search engines that crawl the web, links are the streets between pages. Using sophisticated link analysis, the engines can discover how pages are related to each other.
Since the late 1990's search engines have used links as votes - representing the democracy of the web's opinion about what pages are important and popular. The engines themselves have refined the use of link data to a fine art, and complex algorithms create evaluations of sites and pages based on this information.
Through links, search engines can not only analyze the popularity of a website and page based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority - trustworthy sites tend to link to other trusted sites.
One aid to get more traffic to your website is to increase the number of other websites that are linked to yours. The more of these that are trusted sources the better.
Good sources of trusted links are business associations, suppliers or other business groups you work with. Make contact with them and ask for a link through to your website. In some situations they will request a reciprocal link in return.
Website directories are another good source of link building. These will require you to write up a profile of your business before submitting it to them for inclusion in their directory. Below is a snapshot of New Zealand directories you can contact to get your website listed:
There are many other directories like those listed above. If you need further assistance in getting listed in them, or you just don't have the time to go through them all, please contact Utopia to arrange your link building.