Getting a specifically tailored mobile version of a website up and going is a simple exercise. Utopia's solution uses a Content Management System (CMS) for managing all the mobile site content. This can easily be the same CMS as the website uses so content editors do not need to learn a new system.
The mobile site could include showcasing of specific products, provide driving instructions or "Tap here to call" as an immediate call to action. More importantly, the implementation is set to work on a range of mobile devices and platforms.
The whole process takes around two weeks and is priced from $300 depending on who is doing the design for the mobile site.