Heat and Cool

By Michael Baxter on 9 March 2012 with tags SEO and marketing, CMS Site

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Heat and Cool came to Utopia as they needed a new website – one designed so they could manage the content themselves. They also wanted to increase enquiries through the site.

In two weeks Utopia completed the project which started with designing the new site to match the business' branding. Once complete the site was implemented in Utopia's Content Management System (CMS) to provide Heat and Cool with the ability to update all site content.

Once launched Heat and Cool could manage the content, upload new imagery and more importantly feel proud to tell potential customers about the site.

Utopia then provided access to skilled search-engine optimisation specialists. They discussed the options available to them and began work on driving visitors to the website. The optimisation included such things as:

  • Creating links from other sites to Heat and Cool
  • Linking to other good quality sites
  • Improving the search-engine friendly data behind the site
  • Getting the site optimised for the likes of Google

Once operational it was then a case of watching the website statistics and counting the increase in enquiries from the site. Carl Ross from Heat and Cool reflects on the success from the first few months: “The increase in leads has exceeded all expectations. In the first three months we had more web site leads than the whole of the previous year. Any costs for your services were met within the first month of you starting.”

If you want improved website performance like Heat and Cool then contact us today and one of our search-engine specialists will go through the options with you. We have a range of marketing options to cater to everyone’s budget.